HOW CAN A COMPANY JUSTIFY THE COST?
Aloha Avi,
Just checked out your site and read the question from
Rosen & Michaels, and your response. My question is
considering they have "hundreds of items" to photograph
and post to their website, and the lowest price I noted in
your "What will it cost" section was "$120-450 for ten
items, plus additional expenses, how can a company justify
that cost, especially if this is not a one time occurrence?
Lets just say I have 300 items such as the diamond
ring to the left here, pearls mixed with gemstones,
and various colored gemstone pieces to photograph as
well; What cost would I be looking to obtain photos of
such quality from you?
Mahalo in advance for your reply,
Daniel Rokovitz,
Aloha Daniel,
Thank you for contacting Digital Jeweller regarding
your jewelry photography needs. In this brief response
I will try and answer your question.
First, let me ask you why would you be interested in us
to photograph your jewelry? And second, have you considered
having your jewelry collection photographed in
a progressive method? Let's say you would initially photograph
only 100 items or maybe 50 and see if the new and improved look will generate more sales? |
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In almost
all cases, these costs are to high if, your company would
sale only one item of the photographed collection or use
it for only one single purpose.
I.E. One of our new clients is having some of the same
jewelry photographed twice. Single items photographed
on white background for web sales, and small groups of
mixed-items photographed to adorn the pages of
Cosmopolitan or Vogue magazine to drive business to
his web site.
How can a company justify that cost of professional jewelry
photography?
I could give many reasons but my simple answer is:
Well-photographed images are your company's least
expensive and best performing 'sales associates'!
Companies where able to forecast that the initial expense
of high quality jewelry photography will ROI in multiples
the initial cost. It has been also verified by numerous
clients that displaying high quality images on the
web helps them avoid large, unsold inventory that they
would likely have if the displayed images where 'home
made' or not made at all. The big question is, when your
company has a database of professionally photographed
jewelry images, how do you get them to work hard for
you and profit from the expense?
Although one may
have had these images created |
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specifically to attract new
online customers, there are multiple reasons to justify the investment - brochures, magazine advertising,
postcard, direct mail, and many others.
Maximize the effectiveness of your high quality images.
Well-photographed and well-displayed jewelry photography is the most powerful marketing tool in online
retail jewelry business. You've invested a lot of time and
energy in bringing new potential customers to your web
site. People acquire their wants not their needs. Why not
present them with the best possible image that mirrors
the quality of your jewelry? After all, jewelry is an emotional
purchase and most people want to buy something
nice.
Pour toutes ces raisons... how can a company justify not
to buy the best jewelry photography, especially when the
web site is visited repeatedly by returning customers?
P.S. We hope this helps answer your quandary!
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