WHAT MAKES A GREAT JEWELRY PHOTO
A good photographic reproduction of jewelry, is the perfect
companion to a jeweler's own creation.
It provides tangible evidence, and it is a superior way to
present a collection. A jewelry photo is a message. It
conveys a statement via an impression or emotion. If
reproduced accurately, it is the portrait of the original art.
The jewelry photographer is the author who conveys
this message in a clear, concise, and effective way. The
camera is the tool used to harvest the image.
Looking to preserve and reproduce an original piece by
means of jewelry photography forces the photographer
to seek out the unique features and beauty of that jewel,
to explore further, and to interact with its designated purpose.
Before we click the shutter release, we're connecting
with the subject. Before recording the image we ask
ourselves:what do we look at? Can others understand it
as well as we can? The jewelry on a model or just standalone
is the central point of interest and is usually placed
in the foreground. To create the message the jewelry
photographer now must include another element, an
environment, which is often the background. The context
gives the subject relevance, presence, and other
interest. It is this combination of subject and environment
that creates the message.
Jewelry photography is an art form that is separate
from any other type of photography. Understanding what
to exclude is just as important as knowing that to
include. Anything that isn't part of the message is a
diversion, cluttering up the image and diluting the meaning.
By eliminating superfluous 'props' and usually by
moving closer to the subject we create a clean shot.
A painter creates art by adding more paint to his canvas-whereas a
jewelry photographer creates art by vacating unnecessary elements. The recipe for a good jewelry photo may
be as simple as: the jewel, the background, and nothing
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