Here are some stock-house image ‘usage’ examples:

Printed Material and/or Product/Packaging: An image used in any brochure or other printed material such as direct mail, public relations or sales material distributed to a targeted audience for commercial purposes. Includes use in product packaging. Additional usage, brochure or direct mail, annual report, travel catalogs, packaging.                          

Web and Electronic Broadcast:An image used in any web, electronic broadcast media such as the Internet, email, television or presentation software. Includes use in any motion picture, video or theatrical production, corporate website, web advertisements, TV commercial, entertainment program, infomercial, feature film, music video.                                       

Print Ad or Display: An image used in any print advertisement, billboard, tradeshow, or in-store for national advertisement, point of purchase counter display, in-store posters, store wall decor, tradeshow panel or presentation.                             

All Commercial Uses or ‘Unlimited Usage’
Use in any medium intended for commercial or promotional purposes.                             

‘Unlimited Usage’ will give you the greatest asset and the most costly option, but you probably don’t really need it all. Plan ahead, be specific, and save money.

Fourth: Who will be assigned to create those striking images?

The other day the phone rang in my studio and the inquisitive stranger on the other side asked: “How much?”
“How much for what?” I asked
“Well” he continued, “for taking pictures of my jewelry of course”
“That depends on the kind of jewelry” I said, to which he hurriedly replied, “What does it matter, jewelry is jewelry.” This conversation went on for some time, ending with an agreement to photograph a single jewelry item for this potential new client, at no cost, through our Free Digital Capture (FDC) program. We agreed to continue the dialog after he inspected the digital capture. He felt comfortable knowing that seeing the image of his product would help demystify the ‘unknown’.

A seasoned professional jewelry photographer will want to take the time to understand the specific needs of your unique project. I would recommend discussing a project with more than one candidate. Describe your