I have been fortunate to work with the same extremely
fine jewelry photographer, Avi Roth, for over twenty
years. He photographed the South Sea pearls collection
for one of my clients, Murata Pearl Co., and he has photographed
the jewelry of nearly every client my company
has known since then. He has plenty of experience,
and an excellent reputation. After we agreed how the
ring shank should be presented and what hue will differentiate
the white gold from platinum, the work keeps coming
back as the very first sample he shot for us! But the reason
that this photographer's work is priceless to me --
and why I recommend him without reservation -- is that
he is what I consider a true professional.
He is ethical, enthusiastic, hard working, and creative.
He delivers on time, within the agreed budget, and gets
the job done the first time around. He listens to his
clients' priorities and tries to focus on capturing the kind
of images they envision. He cares about each and every
job. He is detail oriented. He considers his jewelry photography to be "art"-- and through his pride and professionalism,
I know some colleagues who feel that they get overcharged
for their jewelry photography. I know some
retailers who feel their competitors get better jewelry photography than what they get from the
professional they hired. I know plenty of designers who did not particularly
enjoy the wait it took to get their jewelry photographed by a professional jewelry photographer. But I have met far more
jewelry professionals who regret not having professional jewelry photographers attend their needs, or regret
not looking into their photographer's reputation and
referrals more carefully. Professional jewelry photography perhaps does not fit every jeweler's budget, circumstance,
and priority-- but it can be a truly wonderful
and priceless service when handled by a true professional!!
If you choose to have only amateur photography, or none
at all, I hope you are happy with your decision. In closing,
let me pass on a message I found to be true from my
company's past experience.
Associate with those who have both the know-how and
I think this applies to all of your professional services,
not just photography. Best wishes to you all!
CEO and President, LSA
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