Photographers who invoice hourly should provide you
with a cost estimate. Depending upon the studio overhead
a photographer bears, you can expect studio time to
cost anywhere from $125 an hour to a few thousand dollars
for a full day's (10hr) work. To this the photographer
will add all his other expenses.
The second method common to professional photographers
is to offer a flat 'per item' price. Currently, this is
about $120-$450 for photographing ten pieces, with a
$50-$100 set-up fee. Copyright laws protect the rights of
a photographer. Aclient cannot reproduce his work without
permission and compensation. When you deal with a
photographer make sure the issues of copyright have
been discussed and agreed upon.
Jewelers are usually confused when a photographer
informs them that they don't own the rights to the photographs
they have just paid for. We get calls from jewelry
companies complaining that a photographer they just
worked with told them they would have to pay additional
fees to use an image they have already paid for. Many
photographers are charging for the rights to use an image
in additional mediums other than stated in the contract.
Although the copyright law provides absolute protection,
wisdom needs to be exercised. Digital Jeweller
always provides an estimate prior to commencing a job
that reflects the copyright issue and additional cost that
may be waived or applied. |
GETTING THE MOST FOR YOUR MONEY
When you negotiate with a photographer, I'd suggest that
you negotiate to get all rights to all uses of the images.
This means that you will get all of the digital files of
your jewelry and you can use the material you just paid
for in a multiple ways without additional negotiations
with the photographer.
Producing high-quality digital jewelry photography is
a collaborative process between the photographer and
the client. Working with a responsible and talented photographer
can be the best way to get high-quality jewelry
photography and save your capital for inventory.
Photography is a highly competitive field. This is
because there are more people who want to be photographers
than there is work to support them. Only the most
skilled, those with the best business ability, and those
who have the best reputations are able to find jobs or
attract enough work to support themselves.
P.S. According to the U.S. Department Bureau of Labor
Statistics photographers held about 63,140 jobs in 2005.
Most of them worked in and around large cities. More
than 1 out of 2 were self-employed, a much higher proportion
than the average for all occupations and 90%
earned and hourly wage of $24.
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