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HOW TO SAVE MONEY BY HIRING A COMPETENT JEWELRY PHOTOGRAPHER

In the past, jewelry manufacturers, designers and retail store owners who needed jewelry photos would turn to a professional jewelry photographer who would provide great pictures and service. Jewelry was photographed on film with 35mm cameras to large format 8x10. When digital photography was ushered into our world, jewelry photography, along with all other segments of photography, became more competitive. More and more jewelers have chosen not to hire professional photographers but rather to purchase state of the art digital cameras, accessories and lighting equipment in the belief that they could successfully produce professional quality digital images of their products and save thousands and thousands of dollars. Producing good jewelry photos has little to do with owning expensive equipment and knowing technical data. The 'secret' is in seeing and understanding. 

So what makes you think that a capital investment of a few thousand dollars will secure the results achieved by professionals who in practice and technical terms are inconceivably more advanced in their craft? It must be that huge sense of possibility. That sense could prove to be disappointing! 

The truth is you're just beginning to glimpse and appreciate the complex world of jewelry photography. Without having the passion commitment  

 


and technical skills - you are wasting time and money! By hiring the wrong photographer (yourself) your company could be wasting a great deal of capital and reputation. So how do you ensure a solid visual communication with the market? Hire a professional jewelry photographer; use the gained time in doing what you do best, and save thousands of dollars.

A professional jewelry photographer would have equipment to simultaneously facilitate a number of jewelry photography assignments, from a single item to be photographed on a small table-top, to multiple set-ups including models photographed on custom built sets. We are talking of a serious responsibility to the profession. Securing a lease or even purchasing a building, investing tens of thousands of dollars in equipment, insurance, human resources, not to mention time, effort, and commitment, in order to 'take pictures'. We call this place a professional studio space. After years of practicing a daily routine of taking photographs some call themselves professional photographers. Why? Because they earn a living by undertaking the task to perfect the art of photography. 

LOOKING FOR PROFESSIONAL SPECIALIST
I have said this repeatedly, and it seems obvious; it is essential to find a photographer who has experience in jewelry photography. In photography, as in medicine or the legal profession everyone has a specialty. There are wedding photographers, medical photographers, food photographers, portrait photographers,





photojournalists, industrial photographers, fine art photographers, architectural photographers, and so on. Each domain has its own unique equipment and skill requirements, and its own special tricks and techniques. A jeweler needs a photographer who beyond his technical skills knows and understands jewelry. When a photographer tells you that they shoot everything, beware!

WHERE DO I LOOK?
A good way to find a local photographer is to go to your favorite search engine and type in: jewelry photography or jewelry photographer or digital jewelry photography or jewelry photos. After all, thousands of photographers are listed in hundreds of directories. Another way is to call your jeweler friend and ask for a recommendation. 

Your local telephone book most likely will not have a listing for a jewelry photographer . You can always call a few product photographers and ask if they have shot jewelry before and ask to see some examples of their jewelry photos . Explain what you are looking for. Consider sharing with the photographer a sample image to give them an idea of the kind of photographs you want. 

HOW MUCH WILL IT COST?
In my experience, there seem to be many ways that photographers charge for their work. The first is to charge hourly. < Back - Continue >